Nike Run Club

Non-Runners Guide Book

In conjunction with the 2019 New York Marathon Nike created a popup experience in Chelsea targeting "non-runners" — New Yorkers who wouldn't call themselves runners per se, but still lead active lifestyles. I designed a non-runner's guide book that was given to participants of the popup.

world athletics championships InstaGram Story

2019’s IAAF World Athletics Championships in Doha, Qatar were all about Nike athletes breaking records. I was asked to create a video for Nike Run Club’s Instagram Stories that would showcase the brand’s sponsored athletes. Their on-track performances were truly epic but unfortunately we couldn’t use any video footage from the actual competitions. Instead I juxtaposed editorial style photos layouts showing their winning moments with intimate interviews captured on iPhones to tell a relatable story about each athlete.

nike react infinity run instagram storyboards

The Nike React Infinity Run is a shoe designed to help reduce injuries. I designed storyboards for an Instagram Story asking runners to imagine what running would be like without the risk of getting hurt.  

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