Mtn Dew
Spark Packaging
In partnership with the PepsiCo Design Center I illustrated and designed the packaging for the 2022 release of Spark and Spark Zero Sugar, a new raspberry lemonade permanent flavor.
atomic blue key visual
In partnership with the PepsiCo Design Center I illustrated and designed the key visual supporting the launch of Mtn Dew Atomic Blue, an electric lemonade available exclusively at soda fountains in Sheetz stores.
Thrashed Apple key visual
In partnership with the PepsiCo Design Center I illustrated and designed the key visual supporting the launch of Mtn Dew Thrashed Apple, a sour apple flavor exclusive to Kroger Foods stores.
Uproar key visual
In partnership with the PepsiCo Design Center I illustrated and designed the key visual supporting the launch of Mtn Dew Uproar, a kiwi berry flavor exclusively available at Food Lion stores.
Spark key visual
In partnership with the PepsiCo Design Center I designed the key visual supporting the launch of Mtn Dew Spark, a raspberry lemonade available exclusively at Speedway gas stations.
Fishing Promotional 12 Pack
In partnership with the PepsiCo Design Center I illustrated a custom camoflage pattern and designed the 12 pack for an outdoor-themed promotion challenging DEW fans to "hook the big one" by finding one of 50 golden cans hidden inside select packages.
Promotional Kits
To promote the release of Major Melon, Mtn Dew's first new permanent flavor in over a decade, I designed a mailing kit inspired by the flavor's military theme. For Cake Smash, a birthday cake flavor, I used the stickers from the label to create a wrapped gift box design. Both were created in partnership with the PepsiCo Design Center.
ROLESenior Designer/Illustrator
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CLIENTPepsiCo
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CREATIVE COLLABORATORSCarl Gerhards, Senior Design Director Mtn Dew Design Team
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